Let’s face it, new ideas are rare, instead, ideas are frequently reimagined. So, you might be wondering what is the difference and where you draw a line in the sand.

A genuine business strategy will always yield something original, if it’s not, it will surely fade away. Copying a business is a shot in the dark. It is plainly stealing!

However, the concept of being inspired by ideas rather than stealing them is very different. Ideas are a dime a dozen, so if you are inspired by someone’s idea or business strategy, you can reciprocate it by putting your own spin on it but blatantly replicating it is quite unfair.

Let’s assume that someone stole your idea, so will they stop? An expensive lawsuit or calling them out on social media might put out some fire but until then you are on your own.

No one can deny the fact that each business needs to grow and adapt to the rapidly changing modern world needs and demands. The only way forward is to simply focus on your brand experience. Integrate your customer needs into your business, so they feel valued and stay loyal to the Brand.