Why are your writers going through a 'Writer's Block'?
Yes! A BLOCK, not a BLOG.
Simply put, it is a time when a writer feels that their writing is inadequate. Writers feel that there isn’t much difference in their voices and opinions. They are pressured with quality and often fail to produce meaningful content.
Being a writer myself, it is safe to say that Writer’s Block is a very common condition. As a digital marketing agency, you may probe and encounter this question now and then. You see your writers working hard, staring into their glaring desktop screens, but no words come out. So, how do you bypass the resistance? How do you allow them to let their creative juices flow?
1. Your Writers Are Feeling Pressured
Rightfully so, your digital marketing agency must be pumping content on a daily basis. Profiles, digital content, and so much more. At this time, your writers feel pressured. They need to produce quality content; they must! Too much focus on quality lets you believe that there isn’t any in the content you have written, and thus, it crashes like an old computer system.
2.They Lack The Motivation & Push To Do It
If you have a team of writers and all they do is clack and click on their keyboards all day, it will pretty soon drain them. You need motivations; multiple! Organize brainstorming sessions, appreciate ideas, let them collaborate on writing pieces and even give out vouchers or anything extra that tells them, ‘You are doing a great job!’. In all honesty, this is how every job needs to be done. If you want your employees to run the extra mile, give them some good Nike Trainers.
3. Same Content, Too Many Times!
Invest in a team of expert writers from different niches. If your digital marketing agency works on the same content and exact niches, you need different ideas and a range of voices to deliver that. Content for a writer should never be repeated. To maintain the quality and showcase the diversity, you need a spectrum of content showing that you have not locked up a single writer with all the tasks.
4. No Breaks!
Nope, there isn’t much to say here. If you have a 9-5 policy, you can’t expect writers to print content in bulk with the same premium and active touch. Writing is tedious, and consistent breaks are much needed. Stop whipping yourself up for quality every single time. You can read and research to reset.
Now, how to fix it? Writer’s Block can go away in an hour, a day, or even a week. So be consistent and allow yourself to breathe before you write further content.
• Take A Step Back, Feel Inspired & Get Back To It
Your usual writing process is not doing the job for you. You need something different, so stop writing altogether and take a step back. The more you probe yourself, the less time you allow to fix the problem. Let yourself feel inspired by nature, traffic, people or anything. You need a break and a switch to be able to rewrite.
• Switch To A Different Setting
The usual desktop space at your workplace isn’t letting you explore. Ditch the screen and use a notebook & a pen to draft up some lines. Write something that is not on your ‘to-do list’. Jot down feelings, questions, or anything else that pops into your mind – you will be amazed to see how brilliantly this exercise works if you ever feel the block.
• Talk Or Write About Something Else
Talking aloud is a decent trick, allowing writers to explore writing and ideas. Writer’s Block is usually focused on quality but directly affects the quantity, too. So try to draft up something that won’t be checked or accessed. The more you let your writing flow, the quicker the block disappears.
• Take The Pressure Off
The more deadlines you encounter, the harder it is to get rid of the block. It is better to take your mind off of it and to indulge in literally anything else that helps you divert and take the pressure off. So do some thinking and try to find what does the job for you?
• Read & Research
To develop ideas you need to absorb knowledge, facts and concepts. The more curious you are, the rich writings you will produce. If you are unable to write, the read instead and try again to gush out some words.
All this said, writers need a good break and some stress-free time to write better, direct and creative content. What helps you melt away the writer’s