Your brand speaks – Ready to hear it?

Nobody uses these terms anymore: Search the Internet, Get a Taxi, Photocopy, Online Videos, Sticky Lip Balm. Instead, we commonly know them as Google, Uber, Xerox, YouTube and Chapstick.

The brands which are verbs for these actions have existed for decades yet are still instantly recognizable by older and younger generations. Brands need to evolve over time yet stay true to their core product philosophy which is the essence of marketing and staying relevant.

Your brand speaks – Ready to hear it?

Making your mark so that you are instantly identifiable has always been the primary focus of BRANDING. During the 18th and 19th centuries, the era of trademarks sparked. More merchandise implied that consumers had more choices. Companies had to rapidly stand out and take ownership since there were more competitors than before.

The introduction of technologies like social media and the online retail market created a major paradigm shift in businesses. While technology can obviously help a brand stand out, businesses today also confront fierce competition that didn’t exist in the past. Today, consumer ratings on platforms such as Google and Amazon have a substantial influence over how people perceive a brand. Consumers rely on ratings and reviews for product selection, and reputation is more critical than ever.

Pros and Cons of Brands Evolving: 



Of all the dangers associated with inconsistent branding, the most obvious problem is confusion turning into chaos. If your customers aren’t sure what you do and what you represent, they can become easily frustrated or confused. If your brand image is constantly changing, your company looks as though it’s having an identity crisis. 


A modern brand does not stay still. While consistency throughout a brand is still desirable, it is no longer sufficient. Originally, branding was simple but over the years, as brands evolved, they needed to modernize or even adopt a fresh identity to remain relevant, striking a balance between satisfying shifting consumer preferences and setting themselves apart in a rapidly growing market.


Rather than succumbing to the temptation to do everything all the time just because they can, brands must exercise strategic self-discipline to concentrate on the platforms and promotional tools that help them accomplish their objectives. Today, more than ever, brands need measures to assure that, in their rush to consistently disclose timely information, they do it in a way that supports their goals of commitment, promotion, and brand recognition.


Rebranding can help you engage with various audiences once you’ve established brand loyalty among one group of people, hopefully, while also retaining the original consumers. 

Final Thoughts


The bottom line is that innovation is vital to building a brand. Consumers who were once passive observers are now active participants. Remember, the more relevant experience a business can provide, the more awareness it will generate, in turn generating more revenue.