Your brand speaks – Ready to hear it?
Pros and Cons of Brands Evolving:
1.LOSING BRAND VISION:
Of all the dangers associated with inconsistent branding, the most obvious problem is confusion turning into chaos. If your customers aren’t sure what you do and what you represent, they can become easily frustrated or confused. If your brand image is constantly changing, your company looks as though it’s having an identity crisis.
2. GROWING AS REQUIRED:
A modern brand does not stay still. While consistency throughout a brand is still desirable, it is no longer sufficient. Originally, branding was simple but over the years, as brands evolved, they needed to modernize or even adopt a fresh identity to remain relevant, striking a balance between satisfying shifting consumer preferences and setting themselves apart in a rapidly growing market.
3.RISKY TO PLAY AROUND:
Rather than succumbing to the temptation to do everything all the time just because they can, brands must exercise strategic self-discipline to concentrate on the platforms and promotional tools that help them accomplish their objectives. Today, more than ever, brands need measures to assure that, in their rush to consistently disclose timely information, they do it in a way that supports their goals of commitment, promotion, and brand recognition.
Rebranding can help you engage with various audiences once you’ve established brand loyalty among one group of people, hopefully, while also retaining the original consumers.
The bottom line is that innovation is vital to building a brand. Consumers who were once passive observers are now active participants. Remember, the more relevant experience a business can provide, the more awareness it will generate, in turn generating more revenue.